Brand kit
Foodoodle brand kit
The name, the logo, the app icon, the mascot, the colors and the type, for app directories, articles and anything else that shows Foodoodle. Use the files as they are.
ZIP · 8.1 MB · logos, app icons, the mascot and its 24 poses, and the colors
Name and words
How Foodoodle is written
The name
Foodoodle
One word, capital F. Web addresses stay lowercase: foodoodle.com.
Tagline
Food is better together.
Secondary line
Good food. Brighter days.
In a line
Running a family is hard. Foodoodle makes it easier: dinner, the family calendar, chores and the grocery list in one place, so everyone makes it to the table.
Pillars (marketing only)
- Plan Together
- Eat Happier
- Everyone’s Favorites
- A Healthier Tomorrow
Logo
The mascot and the name, together
The logo is artwork: use the files rather than setting the name in a font. Full color on light backgrounds, reversed on dark ones.
App icon
A winking fork hugging a heart
Square, with no text. App stores, directories and phones round the corners themselves, so please don’t add your own. The SVG holds the same painted picture: the mascot has no vector drawing.
Mascot
The fork, and everything it does
Never stretched, never recolored, always with room around it.
24 poses · PNG, transparent, 512 × 512
Happy138 KB
Wink164 KB
Big smile137 KB
Laugh136 KB
Excited142 KB
Celebrate159 KB
Dance154 KB
Jump124 KB
Wave149 KB
Say “hi”180 KB
Thumbs up140 KB
Wink thumbs up139 KB
Point left127 KB
Point right122 KB
Hug132 KB
Heart156 KB
Food love191 KB
Chef151 KB
Cool146 KB
Thinking157 KB
Peek102 KB
Surprised117 KB
Sleepy151 KB
Sad126 KBColors
Green for the household, amber for the brand
Tap a hex to copy it. The whole palette as JSON: foodoodle-colors.json. The pair the assistant directories ask for: brand-colors.json.
Green
RGB 47, 143, 91
The main color: buttons, links, what’s selected. The directories’ light color. 4.0:1 on white.
Green, dark mode
RGB 76, 185, 122
The same in dark mode. The directories’ dark color. 6.5:1 on #212121.
Amber
RGB 245, 179, 37
The brand accent: behind the mascot on the app icon, and highlights. Never behind text.
Navy
RGB 30, 42, 68
Behind the mascot on the dark icon, and dark backgrounds for the reversed logo.
Coral
RGB 240, 85, 63
Hearts, favorites and “Love it”.
Purple
RGB 108, 77, 246
What’s personal: My Food, each person’s own space.
Neutrals
Cream
RGB 248, 241, 227
The page background: the warm beige of the brand sheet.
Ink
RGB 27, 31, 39
Text. 14.6:1 on cream.
Type
Two faces, both free
Nunito carries the rounded, friendly feel; Inter carries the words. Both are on Google Fonts under the SIL Open Font License.
Nunito
We make it easy(er).
- For
- Headlines, titles and big numbers
- Weights
- ExtraBold 800 and Black 900; Bold 700 for titles in the app
Inter
Plan once. Know all week.
- For
- Everything else: body text, buttons and labels
- Weights
- Regular 400 and SemiBold 600; Bold 700 for emphasis
Use it well
A few rules
Please
- Use the files as they are.
- Use the reversed logo on dark backgrounds, and the full-color logo everywhere else.
- Give the logo and the mascot room: keep other text and graphics clear of them.
Please don’t
- Retype the name in a font to make a logo. The logo is artwork; use the files.
- Recolor, stretch, crop, tilt or add effects or words to the icon, the logo or the mascot.
- Put the icon or logo on a background it disappears into.
- Put text on amber.
- Use them to suggest Foodoodle made, sponsors or recommends something it doesn’t.
Who makes Foodoodle
Foodoodle is made by Pensy Group LLC in Tulsa, Oklahoma. Writing a story? The press kit has the releases, the fact sheet and photos. Partnerships and permissions: foodoodle@pensygroup.com. Using Foodoodle from Claude or ChatGPT: here’s how.